Emoji Goes Skin Deep with Pond's
The Emoji Company has teamed with Unilever for a line of branded Pond’s skincare products.
The Pond’s x Emoji cleansing cream uses signature Emoji brand icons including heart-shaped eyes, the naughty tongue and cool face with sunglasses on its packaging.
To celebrate the release, the two companies launched a pop-up shop in Shanghai’s Joy City.
“We are thrilled to work with Pond’s, an amazingly popular consumer brand that belongs to Unilever and is part of their personal care portfolio,” says Marco Hüsges, chief executive officer and founder, The Emoji Company. “This partnership, supported by a massive TV campaign in China, underscores the popularity of the Emoji brand throughout the world.”
The Pond’s x Emoji skincare collaboration line is available via e-commerce as well as at beauty supply stores and supermarkets around the globe.