Emoji Gets Agent in Benelux

J&M Brands will help the popular emoticon brand further expand its reach in the Netherlands, Belgium and Luxembourg.

EUROPE–The Emoji Company has appointed J&M Brands to manage its licensing and retail partnerships across the Benelux region.

“We are delighted to be represented by J&M Brands, who are brand management and licensing experts in their territory,” says Marco Hüsges, chief executive officer, The Emoji Company. “J&M Brands has excellent relationships with both retail and licensees and have an unrivalled experience in building long-term growth strategies for brands in their territory. We are excited about this collaboration and are looking forward to growing the already existing popularity of the Emoji brand in the Netherlands, Benelux and Luxembourg.”

Further details regarding the representation agreement have not been released; however, J&M Brands is sure to continue building on Emoji’s worldwide success. In addition, be sure to check out the October issue of License Global, which delves into Emoji’s recent collaborations and worldwide success.

“We are proud to partner with The Emoji Company and are very much looking forward to working with Marco Hüsges and his team,” says Jannienke Mulder, co-owner, J&M Brands. “The official Emoji brand offers unlimited opportunity and potential across many categories way beyond the standard licensing categories and distribution channels.”