Icon Company is on board to expand the children’s art brand into picture books, apparel and more.
Koko Rose Media has tapped Icon Company to serve as the licensing agent for Deer Little Forest, an arts and lifestyle brand created by Jo Rose, in Russia and CIS.
Icon Company will now work to secure a variety of categories for the brand, initially focusing on publishing, stationery, toys, apparel, confectionary and more.
“We’re very enthusiastic to start our cooperation with Koko Rose Media and Deer Little Forest,” says Maria Tkachenko, chief executive officer, Icon Company. “We were attracted by the brand’s unique style and its development story from greeting cards to a distinct brand for both preschool and arts and lifestyle. Moreover, the idea of a band of woodland friends will be clear to our kids and parents, and we see great potential in our territories for development, starting with picture books and paper products to toys, apparel, confectionery, BTS and other products.”
The partnership also brings Koko Rose Media’s licensing network to 27 countries across three continents for the brand.
“We are delighted to partner with Icon Company in Russia and Eastern Europe, countries that are a natural fit for Jo’s charming and artistic designs,” says Lisa Hryniewicz, managing director, Koko Rose Media. “Icon’s experience and ingenuity in developing arts and lifestyle brands in this important market make them the ideal partner for Deer Little Forest.”