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Deer Little Forest Journeys to Japan

New partner Honmuku File is planning local-language publishing program and more for the art brand.

ASIA–Koko Rose Media has partnered with Honmuku File to launch its arts and lifestyle brand Deer Little Forest in Japan, with the goal of establishing the brand as a high-end, long-term property across licensing and publishing in the region.

Honmoku File’s cross-platform campaign to introduce Deer Little Forest to the Japanese market will kick off in 2018 with the development of locally adapted book concepts (picture book, arts & crafts, activity books, etc.); followed by partnerships with department stores, textile companies and apparel companies; and the debut of the brand at Licensing Expo Japan 2018, April 25-27, 2018.

“I am very proud to introduce Deer Little Forest in Japan, jointly with Koko Rose Media,” says Nobutaka Nagai, president, Honmoku File. “In Japan, there have been many merchandized products based on European and U.S. characters, but Deer Little Forest, with its refined, elegant and well-rounded look, and ‘chic’ appeal, stands out from all the other characters in the market to-date.”

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