Crayola has launched its “Thank A Teacher Campaign,” an initiative that celebrates and thanks teachers.

The program launch coincides with the brand’s 115^th anniversary celebration and history of honoring teachers. That legacy includes Alice Binney, wife of Crayola co-founder Alfred Binney, who gave the writing instruments company its iconic name.

To kick-start the occasion, Crayola employees from across the country recently visited more than 300 schools to deliver personal thank-you’s to educators, installed a 25-foot digital thank you at its launch in New York City and unveiled a social media campaign to get one million teacher thank yous using the hashtag #CrayloaThanks.

In addition, the company has launched a contest on its website that gives teachers and students the chance to win prizes for their families and schools including a $10,000 classroom makeover, a year supply of Crayola products and $1,000 scholarship for a student.

The campaign kicked off May 8, on National Teacher Appreciation Day.