Crayola Draws Children's Book Deal

Lerner Publishing is on board to release multiple titles featuring the classic art brand.

NORTH AMERICA–Crayola has teamed up with Lerner Publishing to release a slate of themed children’s books that inspire creativity and build nonfiction reading skills.

The new partnership will include multiple series of books that feature popular learning topics, leveled text, high-impact photographs and variety of designs. Each publication will also include art activities and a glossary.

The first two series in the agreement–Crayola Seasons and Crayola Concepts–will be available this fall. Crayola Seasons will aim to celebrate the color of the seasons, while Crayola Concepts will present early childhood concepts (such as patterns, shapes and counting) with a splash of Crayola color.

Nine additional publications will be released in spring 2018, with more books planned for future seasons.

 “Combining Crayola’s beloved brand and art expertise with Lerner’s proven publishing program in the school, library and trade markets makes for a wonderful partnership,” says Adam Lerner, publisher and chief executive officer, Lerner Publishing Group. “As part of our commitment to building strong foundations for literacy and learning, our new books include hands-on activities designed to encourage creative thinking and inspire curiosity and exploration.”