Targeted to tweens, teens and adults, the Crayola CIY Box contains supplies for two premium craft projects, a how-to guide, a bonus crafting challenge, as well as surprises, unique gifts and coupons.
Crafters are encouraged to share their projects on social media using the hashtag #CrayolaCIYBox. Each subscriber gains access to a library of resources containing how-to video for inspiration, free downloadable crafting templates, and the opportunity to engage with fellow crafting enthusiasts. “Crafters of all ages are going to love making two projects and participating in the bonus craft challenges designed to get their creativity flowing,” says Paul Jarrett, co-founder and chief executive officer, Bulu. “We want to see everyone spending less time on their screens and letting their imaginations flourish instead. Every month, subscribers get to enjoy crafting and quality time together, all in one subscription box.”
“At Crayola, we are thrilled to inspire creativity through color and innovative crafting experiences,” says Warren Schorr, vice president, business development and licensing, Crayola. “Through our partnership with Bulu, we will bring new and revolutionary activities to consumers demonstrating this continued passion. When crafters create their masterpieces, it opens a window into their imagination, and our hope is for the new CIY kits to encourage folks to celebrate and share their unique essence and colorful outputs.”
“The CIY Network of more than 165 videos we have shared weekly on our social networks has really resonated with consumers,” says Karen Waters, director, content and social media, Crayola “Being able to take this inspiring, clever and fun content and partner with Bulu to provide consumers with unique product experiences is a great natural extension to this successfully engaging creative Crayola content.” For more information about the subscription, visit Crayolaciybox.com.