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Crayola, Capri Sun Partner for Colorful DIY Box Designs

Crayola, Capri Sun Partner for Colorful DIY Box Designs

Color in the lines with Crayola and Capri Sun’s new packaging partnership.

Crayola and Capri Sun have collaborated on a collection of custom-designed Capri Sun Lemonade packages.

The national, back-to-school promotion launched this fall. It lets customers fill color in the packaging using Crayola products. The promotion includes a redemption offer on Crayola markers on every purchase of two Capri Sun Lemonade packages. Individual pouches inside the packaging will also feature a hidden object game and Crayola branding.

Crayola’s partnership joins a similar deal between the crayon maker and Kraft. The Capri Sun partnership was brokered by Jenerosity Marketing.

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