Crayola and Capri Sun have collaborated on a collection of custom-designed Capri Sun Lemonade packages.
The national, back-to-school promotion launched this fall. It lets customers fill color in the packaging using Crayola products. The promotion includes a redemption offer on Crayola markers on every purchase of two Capri Sun Lemonade packages. Individual pouches inside the packaging will also feature a hidden object game and Crayola branding.
Crayola’s partnership joins a similar deal between the crayon maker and Kraft. The Capri Sun partnership was brokered by Jenerosity Marketing.