Italian lifestyle brand taps licensing agent to support its growth, international expansion and more.
CPLG has partnered with the Fiorucci family to represent its brand Love Therapy for licensing across EMEA and North America.
Through the agreement, the licensing agency will work closely with the Italian family to develop into Love Therapy, an international cross-category lifestyle brand for teen and young adult consumers, starting in the high-end fashion category.
“Inspired by universal values of love and respect, the magical Love Therapy World, with its iconic gnomes, is the colorful expression of Italian creativity that plays outside of classic rules,” says Floria Fiorucci, sister of Elio Fiorucci, the brand’s creator. “Love Therapy World is playful, loving, positive, sweet, creative, ethical and cruelty-free.”
Love Therapy was created in 2003 by Italian fashion designer Elio Fiorucci. In the past, the brand has collaborated with companies such as Fiat 500, Labello, H&M, Oviesse and Bassetti, which helped establish the brand within the teen/young adult market.
“It is an honor to be part of the re-launch of this wonderful brand that meant so much to an entire generation,” says Maria G. Gurrieri, managing director, CPLG Southern Europe. “It is truly an example of Italian excellence that beautifully complements the CPLG Brands portfolio.”