Brandgenuity to Rep Queen of Bling

Fashion designer and TV personality Sondra Celli has appointed Brandgenuity to launch a licensing program for her bling brand.

The designer of “uncommon crystal couture” is already planning expansions into special occasion dresses, bridal wear, accessories, home décor and craft tools and kits.

“Sondra Celli has everything we look for in a brand–devoted fans, a media platform and a recognizable aesthetic,” says Adina Avery-Grossman, partner, Brandgenuity. “The products we launch will all be representative of Sondra’s diverse fan base–blinged-out flip-flops and hair accessories for spirited pre-teens, crystal-covered headphones and hi-tops for independent teens, heels and minis with bling for youthful ingénues and embellished shifts and accessories for self-confident women who want to stand out in a crowd.”

Brandgenuity is also looking for opportunities in eyewear, jewelry, electronics accessories, fragrance, pet apparel and infant gifts.

“I get requests from all over the world to bling everything you can imagine as well as requests to buy my tools and glue. This is my chance to share my designs and my expertise with everyone,” says Celli. "From crystal wedding attire and prom dresses to blinged-out shoes and accessories, the trend is strong and expected to continue. Bling elevates any look, and the person wearing it can’t help but feel happy.”