Barbarian to Extend into Home
The Brand Liaison has brokered a deal with Jay Franco on behalf of Barbarian, an art brand by artist Barbara Ignatiev.
Barbarian is a Millennial-focused brand that is known for its bold prints and quirky subject matter such as skulls, feathers, animals and florals.
Under the terms of the agreement, Jay Franco will release a line of bedding, beach towels, bath accessories and home storage that will feature the art brand’s bohemian patterns.
“We immediately loved Barbra Ignatiev’s beautiful, bold watercolor prints,” says Elisha Gordon, vice president, licensing, Jay Franco. “Barbra’s artwork, embodying her playful and bohemian signature style, is a perfect fit for our product, and we are so pleased to bring Barbarian into our portfolio.”