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License Global

August 9, 2022

2 Min Read
The Center Pompidou.
The Center Pompidou.ARTiSTORY

ARTiSTORY continues to expand its growing portfolio of cultural partners, signing global licensing rights for Centre Pompidou, with a first stage of development in Greater China.  Inaugurated in 1977, the Center Pompidou is a center for art and culture where the fine arts interact with live performances, film, music and topical debates. Designed by architects Renzo Piano and Richard Rogers, its building, located in the center of Paris, is home to the National Museum of Modern Art. 

With more than 120,000 works of art, the Center Pompidou is housing one of the world's largest collections of 20th and 21st century masterpieces. Henri Matisse, Vassily Kandinsky, Robert and Sonia Delaunay, Frida Kahlo, Piet Mondrian and Marc Chagall join thousands of artists displayed among the galleries.  

“Center Pompidou is a cultural landmark of France and one of the top ten most visited museums in the world,” says Yizan He, founder and chief executive officer, ARTiSTORY. “We have witnessed the museum’s effort to reach an international audience and see huge market potential globally. We are beyond thrilled to be partnering with such a prominent cultural brand in the years to come, and are confident to connect it with global consumers through creative licensing projects.” 

Related:ARTiSTORY Signs Multiple Licensees for Gathering of the Greats Theme

The Center Pompidou also develops regional and international actions in the form of exhibitions, loans and sustainable partnerships. Renowned in France and internationally for expertise and know-how that have made it an unrivaled institution, it is present in Paris and Metz and also in Málaga, Brussels and in Shanghai. 

“I am delighted to have chosen ARTiSTORY to accompany the Center Pompidou in the international development of its brand,” says Julie Narbey, general manager, Center Pompidou. “The professionalism of the team and its in-depth knowledge of the Chinese commercial ecosystem make it an essential partner for the influence of our institution. The first creative proposals and the dialogue around the masterpieces of the collection are very promising and we look forward to the launch of the first projects.” 

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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