Artist Sculpts Home Décor Deal
Artist Romero Britto entered into a three-year licensing agreement with Lamp Plus to create a line of lampshades and pillows inspired by his body of work.
Encore Endeavor One, a Level Brand’s Subsidiary, Britto’s licensing agent, brokered the deal.
Under the terms of the agreement, Britto’s work will appear on a new line of lampshades and pillows that will be sold through the Lamp Plus catalog and online channels.
Britto is a Brazilian artist, painter, serigrapher and sculptor who is best known for his use of cubism, pop art, graffiti and more.
“Romero is celebrated as one of the world’s greatest artists, whose distinctive works of art evoke passion and joy in those who experience them,” says Kathy Ireland, chairman emeritus and chief brand strategist, Level Brands. “Romero’s motto is ‘art is too important not to share,’ and all of us at Level Brands are pleased to introduce his exquisite artistic creativity to new audiences through this deal with Lamps Plus.”