New York artist Phil Frost has begun integrating his artwork into a line of consumer products through a series of brand licensing partnerships.
Perpetual Licensing, Frost’s exclusive licensing agent, brokered the deals.
The first licensees to feature Frost’s work include Burton Snowboards for a capsule collection; Grenco Science for snowboarding gear and apparel; and Stance for socks and underwear. G Pen Elite will also create a vaporizer utilizing the artist’s work.
Additional categories that will feature Frost’s work include apparel, fashion accessories, home décor, stationery and gifts.