'Angry Birds' Sling Branded Sweets
Rovio Entertainment has partnered with Perfetti Van Melle for a line of “Angry Birds”-branded Chupa Chups products, one of many deals it has outlined ahead of the theatrical release of The Angry Birds Movie 2.
The long-term partnership will see Chupa Chups roll out a vast array of “Angry Birds” goods with six million units set to be distributed around the world.
“Perfetti Van Melle is excited to be working with the much-loved ‘Angry Birds’ brand for 2019,” says Marta Poal, international area manager, Perfetti Van Melle. “In addition to offering one of the strongest IPs in entertainment, Rovio is unique for delivering world-class digital innovation and exciting new content. Consumers will want to stay tuned to experience what we are preparing for them.”