Paramount Pictures, Nickelodeon Movies and Zynga announced a new quest for players of the popular game, FrontierVille, in conjunction with the release of the 3D animated film Rango March 4. This partnership marks the first advertising integration within Zynga's FrontierVille game.
With more than 15 million daily players, FrontierVille now tasks players with finding Rango, a chameleon that can blend into the frontier. Zynga also has partnered with Sony Pictures Entertainment’s The Green Hornet (Mafia Wars) and DreamWorks Animations’ Megamind (FarmVille). The 24-hour Megamind promotion reached more than 9 million people.
"We are continuously looking for new and innovative ways to create interactive experiences for our movie-going audiences," says Amy Powell, executive vice president of interactive marketing and film production at Paramount. "Given Zynga’s proven success building fun and engaging games, bringing Rango to FrontierVille seemed like a natural fit."