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Zynga Adds Best Buy to CityVille

Best Buy and Zynga have partnered to introduce the electronics retailer as the first retail branded store into Zynga's CityVille, the largest game on Facebook according to AppData. The Best Buy store will be available in CityVille Aug. 31-Sept. 6, which o

The Best Buy store will be available in CityVille Aug. 31-Sept. 6, which offers players access to virtual products and decorative items, including a smartphone, DSLR camera, refrigerator, TV and a deal of the day badge.

Best Buy will repeat its in-game appearance Nov. 6.

"We are constantly looking for unexpected ways to stay connected with our customers through new digital platforms and with the popularity of CityVille, this was a natural step for us," says Alix Hart, senior director, digital marketing at Best Buy. "We look forward to seeing how players engage with us in these new virtual landscapes."

"We're always looking for ways to make our games more realistic and personal for our players," said Ryan Linton, senior director of business development at Zynga. "This integration with Best Buy, coupled with roaming Geek Squad vehicles, creates a refreshing surprise for CityVille players. Our games allow players to connect with one another and express themselves, and we feel like we can do that better than any other form of entertainment."

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