Zorilla Entertainment has launched a partnership with the wildlife charity The Born Free Foundation for its first brand and franchise Bush Tales, whose story lines are built around the animals of Africa.
The exclusive agreement will see a donation of 20 pence for every Bush Tales CD, DVD or book sold and £2 for Bush Tales box sets, retailing at £49.99. With Bush Tales showing rapid pick up at schools across the country, Zorilla will be working with Born Free to enable schools to support a named project and roll out other fundraising activities.
"We are delighted to be supporting The Born Free Foundation having seen the obvious synergies between the two partners," says Matthew Jameson, composer and author of Bush Tales. "Not only does it mean Bush Tales is directly contributing to the source of its inspiration, the affiliation with a wildlife charity really adds to the educational benefits of Bush Tales and our plans for schools to give something back. Teachers, children and parents alike will be able to enjoy Bush Tales knowing they are supporting a fantastic cause."
Bush Tales is a new musical production aimed at ABC1 families with children ages 4 to 9.
