Carte Blanche Greetings has added Simon’s Cat to its plush range. The initial plush line will roll out in October and will include plush and sound chip plush of various sizes and a mini key chain plush range.

Created by award-winning English animator Simon Tofield, Simon’s Cat is a genuine word-of-mouth phenomenon. This on-line animated series follows the humorous adventures of Simon's cat and his relationship with Simon's cartoon alter ego. 

In February a Simon’s Cat comic strip launched in the U.K. national newspaper the Daily Mirror. Other licensed products hitting the market this year include giftware and homeware products; celebration cakes; greetings cards; gift wrap; gift tags; gift bags; stationery-based gifting; calendars and diaries.