Tennessee will make back-to-school products including schoolbags and stationery; TV Mania will develop casual clothing, nightwear, underwear, swimwear and fashion accessories; Dargaud will create a range of comics; Aventure Diffusion has signed for shoes and slippers; CTI has secured bed linen, bathroom linen and sleeping bags; D’Arpege outdoor ranges will cover bikes, skate-boards, roller blades, scooters and protective pads; and a QSR promotion is set for the end of 2012.
Zodiak Kids/Marathon Media holds the global TV and licensing rights excluding North America, which are held by Spin Master, which also holds all toy rights. Cartoon Network is the licensing agent in the U.S., Latin America and EMEA, while Zodiak Kids/Marathon Media manages the licensing rights in France.
"We are thrilled by the enthusiastic response to Redakai. Even with all the well-established boys properties in the industry today, our licensees clearly see potential for Redakai to excel in a very competitive market," says Patricia de Wilde, senior vice president at Zodiak Kids/Marathon Media.
