Half Moon Bay joins a strong licensing program, which includes a new range of men’s Mr. Bean branded T-shirts from Spike Leisurewear, a Mr. Bean adult costume from Orion Costume, Mr. Bean Beanies and Beanie key rings from Ty U.K and character biscuits in the Netherlands.
The launch supports the Mr. Bean animated TV Series, which ranks No. 1 on Cartoon Network’s U.K. Boomerang channel and the U.K. the live action series on ITV3. In addition, Mr. Bean currently holds the position of the No. 1 public figure on Facebook with more than 15 million fans.
“The Mr. Bean brand continues to perform well in all media and we are delighted to add Half Moon Bay to our range of Mr. Bean licensees’ with new bespoke products,” Jane Kennedy, senior U.K. licensing manager, Zodiak Rights.