Zodiak Rights has signed two new licensing deals for the online animated series “Simon’s Cat,” which boasts more than 100 million views on YouTube.
Castle Melamine signed on for giftware, and will produce a line of branded products, including coasters, mouse mats, tablemats, puzzle postcards and badges. ECP Designs signed on for house wares, and plans to produce egg cups, tea towels, aprons and oven gloves.
Both companies will launch their products at Spring Fair. These latest deals add to a licensing program that already includes greetings cards, gift wrap, gift tags, gift bags, stationery-based gifting, calendars and diaries.
“We are delighted to be building on the Simon’s Cat brand with the appointment of these two new licensees,” says Jane Kennedy, senior licensing manager at Zodiak Rights. “We look forward to working with both our new partners to expand the Simon’s Cat merchandise which will be unveiled at Spring Fair this month.”