Zodiak Rights has inked several deals for its Mr. Bean property.
Hype Associates will produce a range of Mr. Bean greeting cards, gift wrap and gift tags. Four card designs will be launched at retail this spring.
Monnalisa will create Mr. Bean baby and kids apparel under the NY&LON boy’s baby and junior label. The range will include jerseys, t-shirts, jogging suits and trousers and will launch this fall.
Imap Export has signed on to make Mr. Bean branded kid’s and menswear apparel, which will be distributed through the Original Marines retail stores across Europe, Russia and Middle East and launch in spring 2013.
"The appeal of the Mr. Bean brand continues to go from strength to strength across all platforms, as the new Facebook data and these new deals demonstrate," says Jennifer Lawlor, senior vice president, consumer products, Zodiak Rights. "I’m confident that fans of the brand will be delighted with the addition of these new products to the range.”
The news follows Tiger Aspect Productions' announcement that its licensing agent Copyright Promotions Benelux brokered a Mr. Bean character biscuits deal with Verkade.