Zodiak Active has secured a deal with Libero.it, the main Internet portal in Italy, for its tween/teen cross-platform property “The Qpiz.” The property will appear on the portaloffering Libero.it users exclusive Qpiz content.
Since launch last February on Rai Channels, “The Qpiz” now ranks as one of the top 10 of the most watched programs on Rai for 8-14 year olds. Most recently, “The Qpiz” partnered with Justin Bieber, offering the chance to win tickets for his concert only Italian tour date in Milan.
All international licensing, merchandising and TV broadcasting rights, excluding Asia and Italy, are managed by Zodiak Kids. In Italy, L&M will be managed by Teamworks.
Go back to the MIP-TV Round-up.
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