Zinkia Entertainment has named Evolution Management Group licensing agent for its Pocoyo property in the U.S., effective immediately.

EMG will secure new merchandising, licensing and promotional opportunities for the brand. Travis J. Rutherford, chief executive officer and co-founder of EMG, will develop new strategic licensing partnerships and spearhead the retail development of consumer products, while the firm’s president and co-founder, Adam Unger, will oversee product development and promotional opportunities for the brand.

"The EMG team brings a wealth of creativity and expertise to the partnership," says Maria Doolan, managing director brand and business development for Zinkia Entertainment. "We have great confidence in their combined talents and abilities to help us secure the type of product partnerships, merchandise development and retail support that will expand the Pocoyo brand to the next level throughout the U.S."

“We are very honored to be chosen by Zinkia to represent Pocoyo in the U.S.,” says Rutherford. “The property is very special and we believe sets an extremely high bar in quality children’s programming.  Working alongside Zinkia’s broadcast partners (Nick Jr., Univision and PBS) and assisting licensees including Bandai (master yoy) and N-Circle (DVD), we will be expanding the retail footprint for the property, and facilitating new licensing and promotional alliances with best in class product partners to create truly innovative product assortments, that remain true to the brand essence.”