Zinkia Entertainment is expanding its Pocoyo property's presence at U.S. retail, offering DVD titles from NCircle Entertainment at Kmart, 7-Eleven and Redbox video kiosks. Kmart and 7-Eleven introduced "Meet Pocoyo" this month; and the “Let’s Party” DVD will hit Redbox kiosks in June.
Toys 'R' Us stores will feature "Let’s Party!" in June; while "Fun and Dance" and "Pocoyo and Friends" will appear alongside Bandai's Pocoyo toy line. Walmart features "Meet Pocoyo" in its check lane program; and Sears also carries the brand. Nordstrom will continue to offer Pocoyo DVD titles upon street release dates.
Safeway will carry "Meet Pocoyo" beginning in June; Albertsons and SuperValu stores will feature "Meet Pocoyo" this summer; and Kroger Southwest stores continue to carry all of the Pocoyo DVD titles in NCircle’s dedicated in-line space with special signage.
Ingram Entertainment continues to maintain Pocoyo DVD products among a wide variety of outlets. NCircle has also included Pocoyo DVD titles in its latest initiative with Video Products Distributor and Recorded Books.
“NCircle has been a phenomenal partner in building a strong brand presence for Pocoyo in the U.S. home entertainment marketplace, and we are delighted to continue the expansion of the brand nationwide with these significant retail partnerships,” says Maria Doolan, managing director of brand and business development at Zinkia Entertainment.