ZhuZhu Pets Signs Nordic Partner

Lisle International has appointed K.E. Mathiasen to produce ZhuZhu Pets apparel and home textiles across the Nordic region. The two-year deal was organized in conjunction with Kidz Entertainment/EEMC, Lisle International’s sub licensing agent for ZhuZhu Pets in Nordic and Central Eastern Europe.




The roll out will feature the ZhuZhu Pets characters on a wide selection of apparel and home textiles, including t-shirts and bedding, across Denmark, Sweden, Norway, Finland and Iceland. KEM is a leading distributor in the Nordic region and part of the Top Toy Group. 


Irene Katballe, general manager for K.E. Leisure, the KEM division developing ZhuZhu Pets apparel, says: “Girls and boys across the Nordics, love ZhuZhu Pets and we see great opportunity in working on this project. We are delighted to be able to produce the apparel for such an aspirational brand, and now fans can express their love for ZhuZhu Pets’ with our new inspired ranges.”