Lisle International Licensing, master licensing agent for brand owner Cepia LLC and ZhuZhu Pets, has appointed Character Licensing & Marketing as sub licensing agent for South Africa. Prima Toys is the master distributor of ZhuZhu Pets in South Africa. 


“We are delighted to be representing ZhuZhu Pets,” says Janine Wills from Character Licensing & Marketing. “The brand has huge potential in South Africa and we will be looking to secure deals across many different categories. The ZhuZhu Pets characters are already household names here and with the merchandise potential, the opportunities for prospective licensees are great.”