Zhu Zhu Pets Scurry to Burger King

BK Kids Meals are now featuring 16 collectible hamster toys each with a unique code to play on The Club BK website. The campaign is launching at Burger King restaurants in more than 60 countries.

"Burger King has always been a highly respected brand so a joint partnership seemed to be a very natural venture," says Russ Hornsby, chief executive officer of Cepia. "We also see this promotion as another extension of our ever-expanding Zhu-niverse and hope to give kids a tangible aspect of magic from the world we've created."