Zhu Zhu Pets Get Puzzle Deal

The partnership will see a wide collection of jigsaw puzzles being available across Central and Eastern Europe and internationally this spring and produced under the Sure-Lox brand.

"Puzzles are a significant category for the program and the Sure-Lox puzzles' innovation and development matches perfectly with what we want to achieve for the property," says Francesca Lisle, business and marketing manager of Lisle International Licensing. "The initial puzzle portfolio is very impressive and will be available for all to see at the coming trade fairs, while the plans for future development means there is much more in the pipeline."