Lisle International Licensing, a new licensing agency formed by Colin Lisle, owner of Intertoy, has been appointed licensing agent, EMEA, for the children's property Zhu Zhu Pets.

Intertoy currently manages all international toy sales for Zhu Zhu Pets, which are manufactured by U.S. firm Cepia. The brand achieved significant worldwide sales and global media attention in its launch year of 2009, and was named Toy of the Year in the U.S., U.K. and Australia.

"Licensing inquiries for the Zhu Zhu Pets have been flooding in," says Lisle. "Our intention is to source the very best licensees for the Zhu Zhu Pets brand to join the licenses already in place."

"The Zhu Zhu Pets property holds great opportunities for many sectors," says Russell Hornsby, president and chief executive officer of Cepia. "Colin and Intertoy were instrumental to the brand's success in 2009, and together with the experience of Intertoy, it is a natural progression for this new company to act as licensing agents for this region."