Scholastic Media has signed an agreement with New York-based toy design company Yottoy Productions Inc. to manage Scholastic’s SideKicks toy division. Under the agreement, Yottoy will manage sales, marketing, and product development for SideKicks. The agreement will incorporate Yottoy’s creative vision in the specialty market to offer a broader range of products inspired by Scholastic’s library of children’s brands, which include Clifford The Big Red Dog, Kim Parker kids, The Real Mother Goose, and storybook characters from author/illustrator David Shannon.
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