‘Yo Gabba Gabba!’ Gets Multimillion-Dollar Licensing Program

Animation and entertainment company Wildbrain recently unveiled a multimillion-dollar licensing program for the hit preschool series “Yo Gabba Gabba!,” produced by The Magic Store and Wildbrain. Wildbrain has signed key licensees to create

April 6, 2018

Animation and entertainment company Wildbrain recently unveiled a multimillion-dollar licensing program for the hit preschool series “Yo Gabba Gabba!,” produced by The Magic Store and Wildbrain. Wildbrain has signed key licensees to create and distribute extensive “Yo Gabba Gabba!” merchandise in 2008, including apparel, accessories, books, games, toys, and other consumer products featuring the popular series’ characters. Due to the show’s crossover appeal to children, teens, and adults alike, licensed products designed to excite all age groups will hit shelves in 2008 worldwide, timed with the beginning of the second season of the series.

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