X Games Gains Foothold in Category

ESPN Consumer Products signed a licensing agreement with American Sporting Goods Corp. to develop and launch the X Games Gear’s footwear line due at retail spring 2008. The line will feature styles including casual, lifestyle, athletic, and

April 6, 2018

ESPN Consumer Products signed a licensing agreement with American Sporting Goods Corp. to develop and launch the X Games Gear’s footwear line due at retail spring 2008. The line will feature styles including casual, lifestyle, athletic, and performance shoes/sneakers; slides; slip-ons; slippers; sandals; boots; and flip-flops at specialty stores, sporting goods retailers, mid-tier department stores, and better family footwear stores.


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