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The X Factor and Very.co.uk Team Up

Very.co.uk, part of Shop Direct Group, is to become the first fashion partner of The X Factor.Very.co.uk offers more than 400 brands, including its celebrity-endorsed range with presenters Fearne Cotton and Holly Willoughby. As part of the deal, Very.co.u

Apr 06, 2018

Very.co.uk, part of Shop Direct Group, is to become the first fashion partner of The X Factor.

Very.co.uk offers more than 400 brands, including its celebrity-endorsed range with presenters Fearne Cotton and Holly Willoughby. As part of the deal, Very.co.uk will host a dedicated section of The X Factor's website, where fans of the show can access exclusive weekly fashion content related to the show. The X Factor finalists will also take part in a fashion shoot showcasing key pieces from Very.co.uk's fall 2010 collection. The fashion section of the site will go live in late September.

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