WWE Steps in the Ring with Bliss

World Wrestling Entertainment and Bliss Beverages launched WWE branded drinks at nearly all Wal-Mart stores nationwide. The branded beverages are part of Bliss’ “Socko Energy” flagship product line, which includes “WWE Slammin’ Citrus Powered by Socko” and “WWE Raw Attitude Powered by Socko.” The rollout is supported by an integrated marketing campaign that will leverage Socko’s and WWE’s existing licensing and promotional partnership. WWE RAW Attitude marketing initiatives include sponsorship of a WWE pay-per-view, as well as online, print, and broadcast advertising throughout WWE channels including wwe.com and

WWE Magazine

. In other news, WWE appointed Jennifer McIntosh as vice president of publicity and George Cabico as publicity director.