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WWE Builds Brand with Boutiques

World Wrestling Entertainment is pushing a boutique merchandising strategy to retail nationally in 2008, following retailer F.Y.E.’s success with the concept. In the promotional boutiques, multiple lines of WWE items are displayed together, inc

April 6, 2018

World Wrestling Entertainment is pushing a boutique merchandising strategy to retail nationally in 2008, following retailer F.Y.E.’s success with the concept.

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