April 6, 2018
In 2007, FOX Sports and Twentieth Century Fox Licensing and Merchandising launched a licensing program around the Fox Sports Robot, the first initiatives of which were an on-air “Name the Robot” promotion and an Emmy-nominated 3-D CGI show opener for the Fox’s Super Bowl XLII broadcast.
“The Fox Sports Robot has evolved into a fan-favorite that is resonating with avid sports fans of every demographic around the nation. We are excited about our alliance with WowWee Robotics who are industry innovators and who share our passion for our treasured mascot,” says Michael Peikoff, SVP, 20th Century Fox licensing and merchandising.
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