The "All Other" toys category has driven May growth with its value up 44 percent and units up 149 percent on the same month a year ago. This growth is driven by World Cup preparations and even before the tournament began FIFA has the top-selling property in the "All Other" toys category. FIFA also has the top-selling item across total toys for the month: the Official FIFA World Cup 10 Stickers. These accounted for 29 percent of all units sold within "All Other" toys for the month, with a low average price of 49 pence. Six of the top 10 best-selling toy items are football-related collectible card and sticker accessories. Toys sold under £5 ($7) accounted for 73 percent of all units purchased in the last month up 32 percent from May last year.
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