Women's Sports Line Branches Out

Women’s licensed sports fashion brand, Touch by Alyssa Milano, will launch its premiere line of maternity wear in fall 2015.

April 6, 2018

Women's Sports Line Branches Out

Women’s licensed sports fashion brand, Touch by Alyssa Milano, will launch its premiere line of maternity wear in fall 2015.

Touch by Alyssa Milano, which debuted in 2007 under G-III Apparel Group, is the only women’s fashion brand licensed by all major sports leagues, including NCAA and NASCAR and consists of clothing, jewelry and eyewear offerings.

Touch by Alyssa Milano Maternity will include NHL, NCAA, NFL and NASCAR licensed merchandise. The line will consist of six items such as t-shirts, long-sleeve shirts and hoodies that reflect sports team colors.

“I know how hard it is to show off your baby bump, while staying fashionable and comfortable,” says Milano. “We wanted to expand our clothing options so that women at all stages of life could enjoy the Touch brand and still cheer on their favorite teams.”

Touch by Alyssa Milano Maternity will be available at sports specialty stores, sports arenas, stadiums, department stores and through e-commerce partners.

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