The Endemol Worldwide Brands division has entered into a number of new licensing deals for its reality TV show “Wipeout.”
Product launches are set to coincide with the show’s season premiere on ABC June 28 and includes an exclusive apparel line by Mighty Fine and toy line by Jakks Pacific. Wipeout apparel will be available at Disney Stores nationwide beginning June 25. Fans will be able personalize their Wipeout gear including t-shirts, totes, iPhone and iPad covers at DisneyStore.com.
The line of Jakks Pacific interactive toys is set to hit retail in spring 2013.
“Part of Wipeout’s unique success is its ability to make people want to be a part of the experience,” says Kimilyn Whitaker, vice president of global franchise management, Endemol Worldwide Brands. “These new products will give fans new ways to enjoy the hilarious crashes and mud splashes. Other fun licensing categories such as health and beauty, back to school; and electronics are our focus for the future.”
Attendees at this year’s Licensing Expo also have the chance to join in the fun at the Wipeout attraction–an interactive Sucker Punch Wall in the lobby of the Mandalay Bay Convention Center.
Endemol Worldwide Brands is showcasing Wipeout in Booth 3253 at Licensing Expo this week in Las Vegas, Nev.