“We’re incredibly excited to be working with Sanrio on the production of the Hello Kitty footwear range,” says Sandra Vanstan, licensing manager at William Lamb. “Hello Kitty is a unique license in that it appeals to all females from preschool children right through to trend setting young ladies. We’re having a lot of fun developing the range that will include all categories of footwear, including a special premium range for children and fashionable slippers for women.”