NCircle Entertainment announced that two new Will & Dewitt titles, “Frog-tastic Family Fun!” and “My BFF (Best Frog Friend),” will be released on DVD for the first time to retail outlets throughout the United States starting Aug. 26 as part of the company’s home entertainment distribution deal with Cookie Jar Entertainment. The DVDs will be made available at the suggested retail price of $11.99.

Will & Dewitt currently airs on the CW4Kids programming block.

The DVD launch includes cross-promotional support from Procter & Gamble Kandoo Products. Through an agreement with P&G, Cookie Jar optioned the use of the frog on the packaging of Kandoo, P&G’s personal care line for toddlers, for a central role in Will & Dewitt. Kandoo is the No. 1 toddler personal care brand in North America and Western Europe.

NCircle is collaborating with P&G to share shelf space at US grocery stores for strategic promotion and placement of the DVDs alongside Kandoo products. In addition, each of the new Will & Dewitt DVDs will include a catalog featuring all of NCircle’s family and children’s home entertainment offerings with a coupon for $1 off Procter & Gamble Kandoo products.