Licensing and branding agency The Wildflower Group has been named the North American agency for the Rock and Roll Hall of Fame and Museum in Cleveland, Ohio.

Wildflower will develop a licensing and merchandising program and will center on the monikers “Rock and Roll Hall of Fame” and “Rock Hall” with categories such as apparel, accessories, musical instruments and accessories, toys/games, stationery, gifts and home décor.

“Working with the Rock and Roll Hall of Fame represents a unique opportunity for us to engage millions of music lovers throughout North America with products that connects us to their passion for rock and roll,” says Michael Carlisle, principal for The Wildflower Group. “We are thrilled to partner with the Rock Hall and to drive the merchandise growth of the renowned brand and its priceless collections, so that music fans can take a piece of history home with them in a range of new and exciting ways.”