April 6, 2018
Goodnight Moon
from HarperCollins Children’s Books and
Raggedy Ann & Andy
from Simon & Schuster Children’s Publishing.
Under the multi-year agreements, the agency plans build on the longstanding success of the two book-based brands with licensing and merchandising programs, looking to provide fresh ways for fans to enjoy these childhood favorites.
“We are delighted to work with HarperCollins and Simon & Schuster on these prized publishing-based properties that have captured the imaginations and the hearts of generations of children and families,” says Michael Carlisle, principal, The Wildflower Group. “We are honored to be entrusted with these classic brands and we look forward to developing broad-based licensing programs to help expand their legacy in exciting new ways for many years to come.”
The Wildflower Group will represent
Goodnight Moon
throughout the U.S. and Canada for all categories (excluding
Goodnight Moon
has sold more than 22 million books and is No. 2 on
Scholastic Parent & Child
magazine’s 100 Greatest Books for Kids list.
The Wildflower Group will represent
Raggedy Ann & Andy
worldwide, and is seeking to expand the brand in all categories (excluding rag dolls).
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