Christina Nix Lynch has been named executive sales director and Rory Flynn as licensing coordinator, while Jeanne Perry has been promoted to executive vice president, business affairs, and Cheryl Chua is the vice president of creative services.

“I’m thrilled to welcome Christina and Rory to our Wildflower family, and proud to recognize Jeanne and Cheryl–both key members of our team from the start–with new titles and responsibilities worthy of their talents,” says Michael Carlisle, principal, The Wildflower Group. “Our newly-expanded team is part of a larger growth story for The Wildflower Group that perfectly positions us to provide the type of strategic thinking and support companies need to develop and implement successful licensing and branding programs that resonate with retailers and consumers.”

TWG Consulting will offer specialized licensing consulting services for manufacturers, retailers and other companies ranging from brand acquisitions and new business development to contract negotiations, product approvals and more.