Wildbrain Entertainment, a DHX Media company, has signed a development deal with SkyVu Entertainment, the gaming company behind “Battle Bears,” to develop a licensing program for the mobile game. Jennifer Richmond of Richmond Management Group brokered the deal.

The “Battle Bears” game has more than 150,000 daily active users and was the first mobile game to sell its original soundtracks on iTunes and the first to sell its branded merchandise through the game itself.

The game features Oliver Bear and his friends who must save the world from the Huggables, a possessed horde of enemy pink bears out to hug players to death.

“‘Battle Bears’ has enjoyed worldwide success as a mobile game,” says Michael Polis, president, Wildbrain Entertainment, and executive vice president, branded entertainment and consumer products, DHX Media. “Between its built-in fan base and the expandable universe that lends itself to consumer products and character-driven extensions such as series, ‘Battle Bears’ has the potential to become the next big boys action-comedy brand.”

“Battle Bears” will also be showcased at MIPCOM in Cannes, France, this weekend.