The Wild East Group will seek partners in consumer products for infant, children and tween segments across education, apparel, accessories and other categories.
"This will be the first foray into India for the brand, and we see significant opportunities and growth for licensing opportunities which will be complimented and supported by a Harper Collins book launch by summer of 2011 and a major motion picture in 2012 by Universal," says Sid Shah, president and chief executive officer of The Wild East Group.
“The Wild East Group has the experience and creativity to identify and develop key product lines that provide a more personalized Dr. Seuss experience for our fans,” says Susan Brandt, president, Dr. Seuss Enterprises. “Our partnership will allow Dr. Seuss to truly be a global character that influences, engages, and teaches children all over the world much like it has in the rest of the world.”