Wicked Cow Entertainment, a New York-based creative brand management and business development firm, has inked a licensing deal with 11-time ABA/NBA star Julius Erving.

As part of the agreement, Wicked Cow will work with The Erving Group to further develop current and future business opportunities and create licensing programs for "Dr. J.”

Initial plans include consumer products and licensing programs in apparel and memorabilia, and speaking engagements and endorsements.