Spearmark International is on board to produce a Where's Wally?-inspired lunchware range set to launch in fall/winter 2011.
The line will include a lunch bag, metal bottle and plastic bottle.
Where's Wally? (Where's Waldo? in North America) has a number of licensed products in apparel, dress-up, stationery, posters, gaming, greeting cards and giftware. The publishing property, which began in 1987, is printed in 38 counties and translated into 27 languages. Additional titles will launch in the new year in the U.K.
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